The Rise of Fingerprinting and Monitoring Of Our Digital Activities

The Rise of Fingerprinting and Monitoring Of Our Digital Activities

 The concept of
digital privacy has evolved so much with time that regardless of whether we
secure our data to ensure that we are not tracked on the web, the ad tech
industry, through some way or different finds ways to monitor our digital
activities.
Being alluded to as a cutting edge tracking technology by
security researchers, the fingerprinting technology has for sure achieved new
statures.
While it incorporates taking a look at the many
characteristics of the user’s mobile device or computer, like the screen
resolution, operating system and model, it likewise very effectively while
triangulating this data, pinpoints and follows the user as they browse the web
and make use of the other apps.
Presently since the technique happens imperceptibly out of
sight in applications and websites, it becomes very hard to block the
particular technology at whatever point it isn’t required.

In the course of the most recent couple of years, tech
companies like Apple and Mozilla ‘introduced aggressive privacy protections’ in
their internet browsers to make it harder for advertisers to follow the users
around the web and serve targeted ads on promotions.

But since a large number
of those technologies ended up getting blocked by default, the advertisers
needed to come up with an alternate method to track more users.
That is when the fingerprinting technology becomes an
integral factor, as it gathers apparently harmless attributes that are commonly
shared as default to make applications and sites work appropriately, which
happens when the users gives an application the consent to access their
location data, their camera and microphone. Thus, many other browsers likewise
require the permission before a website can access those sensors.
While some state that the fingerprint method can be
dependable and reliable, others say that it is abusive on the grounds that in contrast
to cookies, which the users can see and delete, one for the most part can’t
tell it is going on and can’t opt out it.

Nonetheless the solutions for averting fingerprinting are
generally new, and some are still being developed. Thus it is difficult to tell
how powerful they are since fingerprinting happens undetectably. So here are a
few solutions for blocking browser fingerprinting.

  1. Apple users can make use of the protections installed in the
    Safari browser for computers and mobile devices.
  2. Android users and Windows users can try the Firefox web
    browser.
  3. Furthermore, the other desktop browsers can easily install
    an add-on.

In case of mobile users:

Privacy Pro and Disconnect Premium can examine the
application activities on the device to recognize and block trackers, including
finger printers.
Since Fingerprinting is a perplexing subject since the
tracking method applies to both the web and mobile applications it is thusly
recommended for the users to become familiar with it and be one at least one
step ahead in ensuring their privacy protection themselves.

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